Get ready for a fashion spectacle like no other! Jacquemus is making waves again, this time by returning to the iconic Picasso Museum for his upcoming show. But here’s where it gets intriguing: Simon Porte Jacquemus, the mastermind behind the brand, has a knack for turning the ordinary into the extraordinary—whether it’s a lemon, a beach umbrella, or a historic museum. And this is the part most people miss: his deep-rooted connection to the art world isn’t just a passing fad; it’s a cornerstone of his creative identity.
Scheduled for January 25, just as the Paris men’s shows wrap up and Paris Couture Week begins, this event marks Jacquemus’s return to the Picasso Museum, a venue he previously transformed for his spring 2018 ‘La Bomba’ show. In a statement exclusively shared with WWD, the brand emphasized Simon’s commitment to fostering long-term relationships with cultural institutions. From the Château de Versailles to the Fondation Maeght and Casa Malaparte in Capri, Jacquemus has consistently blurred the lines between fashion and art, making each show a cultural milestone.
But here’s the controversial part: While Jacquemus is celebrated for his cinematic, large-scale runway displays—think lavender fields, salt mines, and wheat fields—he’s also unafraid to scale back. In January 2025, he hosted an intimate show for just 40 guests in the private Paris apartment of architect Auguste Perret, a hidden Art Deco gem. Is this a shift in strategy, or just another example of his versatility? We’ll let you decide.
The Picasso Museum itself is a masterpiece, centrally located and steeped in history. Built between 1656 and 1659, this Mazarin-style mansion is a testament to grandeur, with sculpted decorations and a grand staircase inspired by Michelangelo’s design for the Laurentian Library in Florence. It’s the perfect backdrop for Jacquemus’s vision, blending history, art, and fashion seamlessly.
For fans of the brand, this show promises to be more than just a display of clothing—it’s an experience. But we want to hear from you: Do you think Jacquemus’s focus on cultural institutions enhances his fashion, or is it a distraction? Let us know in the comments below!
